AI generation is paid for with credits. Every account starts with a batch of free credits, and you can buy more at any time from the Billing page. Credits never expire.

Text generation (scenes, characters, inventory, songs, vision, prompts) costs a couple of credits per generation.
Image generation (costume renderings, backdrops, hair/makeup, slide beautification) costs more, since each image is a much larger request. Attaching a document (a script, design notes) as reference material adds a document-reading charge on top, quoted in the dialog before you generate.
Video generation is the most expensive by a wide margin and is priced per second of footage.
You're only charged when a generation succeeds. The credits are set aside the moment you start a generation — so two generations started together can't both spend the same credits — and returned automatically if it fails or never runs; your credit history shows both lines. A video that never starts is refunded automatically too.
Daily limits on complimentary AI: An account whose AI is complimentary — one that isn't spending credits — can run up to 500 text generations, 200 image generations and 10 video generations a day. The limits reset at midnight UTC. Generations paid for with credits have no daily limit: your balance is the limit. AI running on your own Gemini key isn't limited either, and the free import helpers have their own daily limit.
Buying a pack sends you a receipt — the pack, the credits added, the amount paid and your new balance, with a payment reference to quote if you ever need to ask about the charge. A pack bought for an organization is receipted to whoever paid for it, and says which company the credits went to.
Each AI action is charged separately. The AI Prompt button inside an image or video dialog writes the description for you — that's its own text generation, billed on top of the image or clip you then generate. Its price is shown next to the button, so a run that uses both costs the two amounts added together.
Company shows spend the company's credits. If a show belongs to an organization, AI on that show is paid for by the organization's balance — not by whoever ran it. Your own balance only covers your personal shows. See AI for an Organization below.
Support credits: if something goes wrong, our support team can add credits to your account. These appear in your credit history as an admin adjustment with the reason attached.

Every AI dialog shows what the action costs and your remaining balance before you run it, and warns you when credits are running low. The balance updates as soon as a generation finishes — no reload needed. A refund for a video that failed can take a few moments longer to appear. Your full balance and recent activity, including a line item for every generation, are on the Billing page.

More in Premium Features

Premium Features: Using Your Own API Key (Unlimited AI) — If you generate a lot — or just prefer to be billed directly — you can add your own Google Gemini API key in Settings
Premium Features: AI for an Organization — An organization has its own AI billing, separate from every member's. Which one pays depends on the show, not on who is working:
Premium Features: Which Features Use Credits — These AI features are paid for with credits (or run free on your own API key):
Premium Features: What's Available Without Credits — All core production management features work without credits — and so do the AI helpers that assist with importing your own data:
Premium Features: Running Out of Credits — When your balance can't cover a generation, you'll see a dialog offering two ways forward.
Premium Features: Subscribing to the CueCall Blog — The CueCall blog publishes practical writing for directors, stage managers and producers. You can have new posts emailed to you — an account is not required, and the list is separate from product…
Premium Features: CueCall Webinars — We run occasional live webinars — walkthroughs of auditions, scheduling or the production paperwork, with time for questions. When one is scheduled, a sign-up form appears on the CueCall home page…

Related features

AI Assistance & Credits — AI help across the app — look and inventory image generation, song and schedule extraction, import assistance — paid for with prepaid credits or run on your own API key.

Try CueCall

Your first two shows are free for a full year each, with every feature and unlimited users. Pricing is per show, not per user.